By Aarav Patel, 13 Jan, 2025 / Indian Television Industry

How Indian TV Serials Generate Revenue: Behind the Scenes

Indian TV serials, the heart of many households, utilize various revenue channels to sustain and flourish. These shows primarily earn through advertising, sponsorships, syndication, and more. Understanding these mechanics offers insight into how the industry thrives. The uniqueness of Indian culture also plays a crucial role in shaping content and revenue strategies.